The Impact Of Retargeting Campaigns On Purchase Decisions: Unfolding Customer Behavior
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Controlled studies that measure consumer responses to and interactions with retargeted ads can be used to observe this phenomenon experimentally. For instance, someone browsing a completely unrelated website after visiting an online clothing store and looking at that specific item of clothing might later come across the retargeted advertisement for that particular item. According to research, such an encounter increases a person's likelihood of buying the product as well as their initial interest in it. The significance of retargeting campaigns as key elements in a customer's purchasing journey is emphasized by this transformative process. ..........................................
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